About Us 

Established by Ian Gourlay in 2001, Initiate has a long track record of successful customer relationships in a dozen countries across four continents. We specialise in facilitating major change, raising leadership impact and the development and follow-through of strategy.


The Initiate Network connects highly experienced business coaches and consultants to our clients’ challenges. Brought together through common value sets and complementary skills, along with Ian Gourlay in the core network are James Crawford, Willie Donald and

John McGinniss.


Beyond our core services we have a strong network of trusted advisers for clients to connect with.

Ian Gourlay

 Managing Director

Auchterarder, Scotland, United Kingdom

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Registered Company Number: SC268443