About Us 

Established by Ian Gourlay in 2001, Initiate has a long track record of successful customer relationships in a dozen countries across four continents. We specialise in facilitating major change, raising leadership impact and the development and follow-through of strategy.

The Initiate network connects highly experienced business coaches and consultants

Ian Gourlay, John McGinniss and James Crawford to our clients’ challenges. 

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Beyond our core services we have a strong network of trusted advisers for clients to connect with.