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About Us 

Established by Ian Gourlay in 2001, Initiate has a long track record of successful customer relationships in a dozen countries across four continents. We specialise in facilitating major change, raising leadership impact and the development and follow-through of strategy.


The Initiate network connects highly experienced business coaches and consultants to our clients' challenges:

Ian Gourlay, John McGinniss, Dr Jen Jenkins and Dr Andy Shephard 

Beyond our core services we have a strong network of trusted advisers for clients to connect with.

Ian Gourlay

 Managing Director

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